Watch: Kanye West & Lil Pump feat Adele Givens “I Love It” Video
“I Love It” now has the biggest-ever global debut for a hip-hop video on YouTube under its belt, and with a reported 115 million-plus streams globally across platforms, it shows no signs of slowing down. Co-directed by Kanye himself and Amanda Adelson, the “I Love It” video has already become a meme thanks to its bizarre visuals and sparked the #ILoveItChallenge. The memes undoubtedly had an impact on the very impressive viewing numbers, helping it push past a record only set earlier this year.
(HNHH) Last week, it was revealed that Kanye West was serving as the creative director for the PornHub Awards. The rapper had more to offer than just that, though. ‘Ye debuted his music video for his new Lil Pump collaboration, “I Love It” featuring Adele Givens. The music video is ridiculous, to say the least, but ultimately, created some hilarious memes. A week later and their music video has shattered a major record on YouTube.