South Korea Starbucks’ Has A New Drink ‘Violet Roasted Sweet Potato’ Latte
On September 4, Starbucks Korea launched its first purple sweet potato flavored drinks. Officially named, “Violet Roasted Sweet Potato Latte,” Starbucks Korea’s first purple drink captured people’s attention even before the launching. In the first week of the promotional video’s release, it gained over 188 thousand views on Instagram.
Only for the first three days of its release, over a thousand pictures were uploaded to Instagram with #VioletRoastedSweetPotatoLatte. The pretty purple color surely shows that the drink is made Instagram-worthy.
Reviews on Instagram are mostly positive. According to multiple reviews, the non-caffeinated drink is not overly sweet, making itself perfect to be enjoyed as a supplement for breakfast.
(Hypebae) Starbucks is almost unparalleled when it comes to producing weird and wonderful, highly-Instagrammable drinks, but its new Violet Roasted Sweet Potato Latte has left us intrigued. The infamous Pumpkin Spice flavor has become synonymous with Fall, but this purple beverage might just be a new contender for the crown.
Whilst the exact ingredients are unclear, this non-caffeinated drink appears to a blend of purple sweet potato and milk, and can be ordered in both hot and cold iterations. Completing the drink is whipped cream and a purple dusting that may also be sweet potato-flavored. The violet gradient finish lends itself perfectly to social media, which has been bustling with pictures of this pretty drink ever since it was first revealed in stores.
The Violet Roasted Sweet Potato Latte is only currently available in Starbucks stores in South Korea, but it’s definitely a flavor we’d be keen to try out for ourselves. Take a closer look at the drink and just how photogenic it is below – don’t forget to check out Starbucks’ Reserve Roastery in Milan, too.