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Man Power | Visionary #ChokeNoJoke On His Documentary And Life Behind The Camera

The Legendary Choke No Joke | Videographer |Producer | Director | Management
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Born in New York City and raised in the Bronx Arthur D. Alston aka “Choke No Joke” entered the entertainment business in 1993 in search of a rap career.  During this journey he gained interest in modeling and acting.  While pursuing modeling and acting Arthur started bringing his video camera on the set of his jobs and started filming behind the scenes. 

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This was the beginning of what made him the legendary videographer, producer, director that he became.  Leaving the modeling and acting to become a full time Producer/Director was a great decision because Arthur went on to be a Producer/Director for Streetfunk TV and started documenting the legendary club The Tunnel of NYC.  Then he went on to  be a Videographer/Producer for Roc-A-Fella Records creating the Hip-Hop favorite online series “Last Days of the ROC”.   He also produced for Def Jam Records, BET (Rap City, 106 and Park, BET Specials and Creative Services) and various companies.  

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That’s just a few of his accomplishments along with producing and directing the feature film Code Blue.  Arthur later on took on management, brand marketing and publicity working with various entertainers from artist, reality stars, clothing lines and models.
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Arthur’s most recent project was a Producer on the documentary A Genius Leaves The Hood – The Unauthorized Story of Jay-Z in which Arthur is featured as well. His upcoming project The Hip-Hop Nucleus is highly anticipated around the world becaause the Tunnel was frequent by Hip-Hop fans from all over.
Follow Choke No Joke: Instagram @realchokenojoke
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