Love Kevin Durant’s Commercial
Panini America and Kevin Durant have agreed to a long-term, exclusive business partnership, the company announced Monday.
Under the agreement, Durant will become a global spokesman for the sports and entertainment collectibles company.
Durant has endorsed Panini America for the past five years. But with this new agreement, Durant’s autographed trading cards and memorabilia will be available exclusively through Panini America and Panini Authentic.
In addition, Durant will have what the company is calling “unprecedented input into product development and creative for select Panini NBA trading card products, as well as into product development for his Panini Authentic memorabilia products.
Panini also unveiled its first TV campaign, which exclusively features Durant and will air on kid-centric networks such as Cartoon Network, Disney XD and Nickelodeon.