Food & Drinks

Lifestyle Kellogg’s Apologizes For ‘Racist’ Corn Pops Art, Says It Will Be Replaced

Kellogg’s, the maker of family-friendly cereals and snacks, was forced to respond on Wednesday after a Twitter user complained of racially insensitive art on Corn Pops cereal boxes. The art in question showed a shopping mall filled with colorful cartoon characters shaped like corn kernels “ninjas.” The activity was simple: Find the characters who are juggling, snorkeling, sunbathing, taking a selfie, skipping rope and stilt walking. Instead, novelist and Marvel comic writer Saladin Ahmed found the only brown-skinned character in the scene.

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“Hey @KelloggsUS why is literally the only brown corn pop on the whole cereal box the janitor?” he tweeted. “[T]his is teaching kids racism.”

Kellogg’s responded to Ahmed on Twitter a few hours later and didn’t mince words. “Kellogg is committed to diversity & inclusion. We did not intend to offend – we apologize. The artwork is updated & will be in stores soon.” Ahmed replied, “genuinely appreciate the rapid response.” Racism and sexism has a long and storied history in advertising, and addressing it, while uncomfortable, has an impact.
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