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@KanyeWest Fall Marketing Plans & Projects #2017 #ManPower #Tour

Kanye West |  Kanye West Illustration Helen Green

Big Concepts

For Saint Pablo, his first North American tour in three years, Kanye West will visit 40 cities (Aug. 25-Oct. 29), performing at New York’s Madison Square Garden and the Oracle Arena in Oakland, Calif. “We’re just working on some of the ideas right now,” he said in May of potential formats. “I’m trying to literally inspire these kids the way Disney inspired me.”

Dressing Down

During his 2013 Yeezus outing, West rocked bejeweled masks and custom Maison Margiela ensembles. This go-round, expect pieces from Yeezy Season 3cq; this is the name of the fashion line (including “I Feel Like Pablo” gear) and maybe a sneak peek at pieces from his forthcoming Adidas athleisure line.

Guest List

No word yet on set lists, but it’s reasonable to expect picks from West’s The Life of Pablo: The Tidal exclusive arrived in February with 19 new tracks, and the 20th, which was added in June, is the tour’s namesake. The LP’s credits list could hint at potential guest stars in their home cities — like Desiigner in New York and Chance the Rapper in Chicago. — Adelle Platon

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