Apple Starts Selling HomePod on February 9

With HomePod, Apple is competing in an increasingly crowded smart speaker market, with competitors including Amazon, Google and Sonos. Apple is aiming to stand out from the crowd with superior audio quality, using software to adapt the sound  to the acoustic qualities of a room.  However, Google’s Home Max speaker promises to do much of the same with a technology Google calls smart sound, and Sonos has been offering its customers the ability to fine-tune their speakers based on their homes for some time as well.